Digital Marketing / Advertising / Online Marketing are some of the most used terms of the industry today. However, it is sadly just a lot of jargon for most of the people who hear it and then use it to convey their thoughts. What exactly is digital marketing and what part of it vital for today’s business participant? We’re here to break it down in which you in the simplest words possible.
Online Marketing is solely marketing of marketing onto digital platforms so as to contain onto your loyal consumers as well as increase easy reach to new potential target audience quickly.
That is this task. That is what Online marketing is definitely. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media online marketing?
The answer is yes. Digital / Internet marketing is often a wider concept than the social media marketing in the sense that, all user generated content platforms are available digitally i.e. online. However, there are other platforms that get into digital marketing rather than social media promotion and marketing.
What are the concepts and platforms of digital advertising campaigns and marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online development and marketing. This concept is called “Search Engine Marketing” or Search engine marketing.
Search Engine Marketing is marketing of your product on motors such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Web site. Search Engine Optimization is a means of developing your website’s content in a way that allows the search engine’s algorithm to crawl and test out your website efficiently. This is often a way to get higher rankings in the search results inside the search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every web marketer as it assists stand out one of several sea of websites we see .
Social Media Marketing is a concept that comprises of campaigns designed distribute your product or service on interpersonal networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it comes to products that possess a B2C segment.
There is a useful concept called Re-marketing in Internet marketing which enables us to reach to the potential consumer base multiple nights. It can be seen as following a consumer on various platforms, websites and showing your personalized ad copy all of them so as preserve reminding them with regards to their visit to managing costs.
This also enables us to maintain another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and thus.
However, for an incredible digital / Promoting experience, a campaign needs to be developed using all the above mentioned tools.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771